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Ecommerce shopping cart abandonment minimization techniques

According to studies by Forrester Research, the average
ecommerce

retailer
experiences some form of
shopping cart abandonment
. Currently, research shows the average shopping cart abandonment rate is 60% – 70% and that the average online shopper will abandon their shopping cart at least once a month. Those are alarming percentages and reducing it can mean a big increase in sales.

According to Forrester Research, the top reasons sited for cart abandonment are as follows:

* 57% – Didn’t want to pay shipping costs

* 48% – Total cost of purchase was more than expected

* 41% – Used the shopping cart for research

* 19% – Didn’t want to wait for the product

* 18% – Purchased offline instead

* 15% – Checkout process was too complicated

* 12% – Other reasons

How to minimize
e commerce shopping cart abandonment
:

1. Make sure your shopping cart environment is easy to understand and not confusing to the consumer

2. Your check out process should be simple, try not to have multiple steps to the check out process – sticking to a one step check out process is always best

3. Utilize software such as upsellit.com or kampyle.com that will allow you to survey why shoppers are abandoning their shopping carts and leaving your site, which will trigger an automated email to them

4. Test your checkout pages regularly to make sure everything is working properly

5. Add your companies 800 number to the check out process

6. Add SSL (secure socket layer) logo to check out process

7. Add a statement about how long your company will keep their items in the

shopping cart if they leave your website. If you can only hold items in their shopping cart for 24 hours then add this information to your check out page

8. Use a

platform like Criteo.com, fetchback.com, dotomi.com – retargeting your lost consumers will bring some of them back to your site to make a purchase

9. If you have multiple steps in the check out process include a progress indicator

10. Do not lower the price of your products and try to make up the difference in charging higher shipping and handling costs

11. Offer multiple payment and shipping options

12. From the check out page provide a link back to the product page for each item in the
shopping cart

13. Add thumbnail pictures inside the shopping cart, which will increase conversions by 10%

14. Provide shipping cost before the shopper gets to the check out process

15. Provide real time stock inventory of the item the shopper is adding to their shopping cart

16. Make it easy for shoppers to edit their shopping cart

Using these strategies will lower your shopping cart abandonment rate and increase your sales!

Author:

Former
Zappos.com

Affiliate Marketing
Manager

Qiana Jones, President/CEO – Goliath Marketing & Advertising

To find out more about Goliath Marketing & Advertising services, please visit their website
www.goliath-marketing.com
or contact them at: sales@goliath-marketing.com

Goliath-Marketing

President/CEO of Goliath Marketing & Advertising, former Zappos.com Affiliate Marketing Manager. Now Internet Marketing guru.
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How to Fabricate a Metal by Welding Process   by Oleg Gladshteyn

Metal Fabrication is one of the traditional ways of creating heavy equipment and today many welding companies are providing a modern touch to this technique. Metal fabrication may be described as a value addition process that entails the construction of machines and structures from various raw materials.

There can be no doubt that metal fabrication welding imparts strength and stability for a working equipment or device. Metal Fabrication and welding for heavy industrial devices lends itself to different work patterns and outputs.

Fabrication is rather a wide term to denote building metal structures through the three different steps -cutting, bending, and assembling. The cutting part of fabrication is done by sawing/shearing/chiseling (either manual or powered); cutting is done via CNC cutters using laser, torch, or water jet). The bending is by means of hammering (manual or powered) or press brakes. The assembling is achieved mostly by welding – if not, through adhesives, riveting, threaded fasteners etc.

Structural steel and sheet metal are the standard materials for fabrication – not to speak of the welding wire, flux, and fasteners that will join the cut pieces. There are fabrication shops that undertake these jobs. The products produced by welders, which are often referred to as weldments are classic examples of fabrication. The field of welding continues to evolve with significant advancements in technology. There are highly skilled infrastructure fabrication welding operators who are adepts in basic welding and fabrication methods, blueprint reading etc.

Several welding processes are used in metal fabrication. The two most common welding processes we know for fabricating metals are TIG (Tungsten Inert Gas) welding and MIG (Metal Inert Gas) welding. The other name for TIG is GTAW (Gas Tungsten Arc Welding) and MIG also is oftentimes referred to as GMAW (Gas Metal Arc Welding).

The third is Arc Welding that is a type of welding that uses a welding power supply to create an electric arc between an electrode and the base material to melt the metals at the welding point. You can use either direct (DC) or alternating (AC) current and consumable or non-consumable electrodes.

The term ‘Metal’ in Gas Metal Arc Welding denotes the wire that is used to create the arc. It is shielded by inert gas and the feeding wire also acts as the filler rod. MIG is a semi-automatic welding process and it is quite straightforward. Versatility is the key advantage of MIG welding process. It is capable of joining several types of metals and it can be performed in different positions.

TIG welding starts with a tungsten electrode shielded by inert gas and filler rod is fed into the weld puddle separately. The gas shielding that is needed to protect the molten metal from contamination and amperage is supplied during the TIG welding operation. TIG welding, though slower than MIG process, produces a more precise weld and can be used at lower amperages for thinner metal and even exotic metals.

Even though TIG is a well known welding process, it has some limitations. It requires greater welder dexterity, it yields lower deposition rates and it is costlier for welding thick metal sections.

About the Author

Oleg Gladshteyn is a professional writer working with Everlastgenerators and he writing many articles about Plasma cutter, Tig welding, Welding helmets. For more information, visit our website.

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